In a small bowl, combine strawberries with 1 tbsp flour and set aside.
Preheat oven to 350° and grease standard loaf pan. Whisk together flour, baking powder, salt, cinnamon in a bowl and set aside.
In a large mixing bowl, beat butter and sugar until smooth. Beat in one egg at a time and mix in vanilla extract and milk or half and half until well combined.
Gradually add flour mixture until well combined but do not overmix. Gently fold in strawberries to the batter using silicone spatula.
Transfer cake batter into loaf pan and smooth out the top. Bake for 50-55 minutes or until a toothpick inserted in the middle comes out clean. Let the cake cool in the loaf pan for 20-25 minutes, then remove from loaf pan and place on a wire rack. Let cool completely.